Test the title and meta description of your website directly online

Check the Title and Description meta-tags of a website

Meta-tags are a set of hidden data in the code of your website. They help search engines better understand the content of your web page and display it correctly in search results.

Technical tips for creating meta description and title

Create and write quality and unique content for your meta-tags

To improve the ranking of your website, it is important to create quality and unique content for your meta-tags. The title (Title tag) should be carefully chosen so that it accurately represents the content of your page. The description (Meta description) should also describe the content of your page and be unique. You must ensure that the content is well written, relevant, informative for your readers, and optimized for search engines, respecting the guidelines provided by search engines like Google or Bing.


It is important to integrate the meta-tags properly into the head of your website to help search engines better understand the content of your page and rank it higher. By following these steps and best practices, you can create quality and unique content that will help improve your ranking. The goal is to encourage visitors to click on the link to visit your website.

Hellotools is a powerful tool to control the SEO quality of your meta-tags, analyzing the Title and meta description tags. Checking criteria such as writing quality, respecting size limits, keyword repetitions, tag presence, and compliance with W3C standards. Detect common errors such as missing tags, descriptions that are too long or too short.

Improve your ranking in search results and attract more organic traffic to your website.

The best tips to improve your SEO ranking

How to create an optimized and quality meta description and title?

When writing your meta-tags, it is important to consider various criteria to ensure that the content is consistent, clear, and easy to read. The structure of the title and description should follow a logical progression, while sentences should be clear and well-developed. The title should also be concise, avoiding redundancies and getting straight to the point. It is important to ensure that spelling and grammar are correct, while using punctuation appropriately in your description, avoiding overuse of uppercase letters and keywords. The style should also be adapted to be optimized for search engines, using an appropriate tone.

Relevance of content

The title and description must accurately and concisely reflect the content of the page.

Length of tags

The meta title and description tags should not exceed a certain length to be displayed correctly.

Important keywords

You should include relevant keywords for your meta-tags, as this can help better understand the purpose of your website.

Unique content

Each page of your website should have a unique meta title and description tag.

Need to Know

Frequently Asked Questions

A meta description is a short summary that accurately describes the content of your website. It appears under the page title in search results.

Yes, the title is an important element for SEO ranking. A well-written and optimized title can help search engines better understand the content of the page and improve the page’s relevance for search queries.

The optimal length for a Google meta description is about 155 (or 920 pixels) to 160 characters. This provides enough information to understand the website’s ultimate goal.

The optimal length for a title is about 50 to 60 characters (or 600 pixels). A longer title may be cut off in search results and have a negative impact on click-through rates.

No, the length of the meta description has no direct impact on SEO ranking. However, a longer description may be cut off by major search engines.

Google sometimes uses its own title for a page, depending on the user’s search intent. In other cases, this may be due to a problem with duplicated content or incorrectly configured or excessively long or irrelevant meta tags.

Bing uses similar criteria to Google in its overall functioning. However, the title size and description size are smaller for Bing, with the description being between 25 and 160 characters, and the title being less than 70 characters.

Google and Bing no longer rely on meta keywords to determine the ranking of a page in search results.

Either you have not included the title tag on the page in the head or there is an error in your code, or the quality is not sufficient.

Google may modify the description of your page to better respond to the user’s search intent. However, if your description is not showing up at all, this may be due to problems with incorrectly configured meta tags or problems with duplicated content or poor quality content.